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This site massamta.org states the following, "Join us for a day of FREE education, networking, and our annual chapter meeting! Sunday, April 8." We noticed that the webpage also stated " Click here for full event information." It also stated " Great education is just a click away. Information you need to know. Massage volunteers are needed! Welcome to AMTA Massachusetts! We inspire, educate, empower and advocate for the massage therapy community. The AMTA-MA Chapter is a non-profit organization designed by massage therapists for massage therapists." The header had massage therapy as the highest ranking keyword. It was followed by massage therapy education, massage therapy schools, and licensed massage therapist which isn't as ranked as highly as massage therapy. The next words the site used was certified massage therapist. massage therapist requirements was also included but might not be seen by web crawlers.